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Shooting Craps - Vegas comes up “snake-eyes!”

Now I know recession is close at hand. When the purveyors of sex, drugs, and cheap thrills hit the skids - you know the rest of the economy can’t be too far behind. America’s most outrageous city, Las Vegas, is facing a growing multitude of problems, and they all boil down to a single, unavoidable point: what happens in Vegas isn’t enough to pay for Vegas.

With Americans cutting back on luxuries, and the price of gasoline and airline tickets rocketing, the so-called “Vegas vacation” is facing the axe. This week, as the nation celebrated Independence Day, major hotels were taking stock of a fall in all-important room occupancy rates from their usually impressive 95 per cent levels to nearer 80 per cent. More worryingly, new figures showed gambling revenue has also dropped – a further 3 per cent this month – starting a price war between worried firms anxious to lure punters back. Hotel rooms, which last year averaged $130 each, now go for less than $100.

To quantify the Vegas slump, look to the stock market. Shares in casino operators, the engine room of an economy reliant on its liberal attitude to public morality, have been losing value like a down-on-his-luck gambler down to his last dollar.

Las Vegas Sands, which controls the Venetian and Palazzo resorts on the famous “miracle mile,” has dropped below $50 a share, a third of its value last September. MGM is at $28, down from over $100 a year ago. Wynn resorts, owned by billionaire Steve Wynn – neared $70, from almost $180 last year.

This week, in an attempt to prevent financial meltdown, Nevada’s Tourism Alliance convened an “Air Crisis Briefing” in an effort to prevent airline plans to halve the number of flights to the resort. However, with the airlines struggling to just stay solvent - it is unlikely that they’ll have cheap flights to destinations like Vegas.

The city’s gut-busting “eat all you can” buffets are also being scaled back to account for the US’s 4 per cent food inflation. Where a long queue of obesity once trailed across The Bellagio hotel restaurant’s ornate carpets, demand for its famous (but now pricey) lunch buffet had on Thursday slowed to a trickle. In what sounds suspiciously like a panic measure, the Golden Gate Hotel this month even said it was doubling the price of its signature 99 cent shrimp cocktail.

For the locals of Las Vegas, the downturn is no joking matter. The growing unemployment crisis, MGM just axed another 400 middle-managers and more layoffs are on the way, plus a downturn in the tips that form a significant portion of the Vegas economy, is driving down the local economy and leading to a massive swing in the economics of the once thriving desert suburbs.

Local bankruptcies have quadrupled. The property market, which rode the wave of a boom for most of the past decade is now below its peak by anything from a quarter to a third (depending on whose figures you believe), while Nevada now boasts, if that is the right word, the nation’s highest foreclosure rate.

“The current rate of overall unemployment in this state is 6.2 per cent, the highest since May 1994,” said Jered McDonald, an economist with the Nevada Employment, Training and Rehabilitation Department. “Las Vegas seems to be getting the worst of it. Other parts [of the state] aren’t so bad; in fact the gold-mining industry is booming, so the drop in employment in big metropolitan areas is actually bigger than that figure suggests.

“With the high oil prices, people don’t have much disposable income to spend on gaming and entertainment. So we are looking at a short-term slump, certainly. In the longer term, everything depends on what’s going to happen to oil prices.”

And speaking of unemployment, apparently the hookers are having a hard time of it as well. “This year already we’ve seen the Minx closing, the Mensa club closing, and the Crazy Horse closing,” says Dolores Eliades, owner of the OG, the second biggest “adult cabaret” venue in the world. “By another 12 months from now, I expect another two or three major venues will have gone.

“We’ve seen a drop in custom here too: maybe 180 people coming in when before we got 200. It’s a difficult business, but the girls still have to make a living. We will survive because we own our own premises, we have a good name and location, we don’t buy on credit, and we’ve been around for a long time. But we’re very lucky in that respect.”

Dolores Eliades says the history of Las Vegas shows it will find a way to adapt and survive. “Historically, Las Vegas is able to withstand the problems of the rest of the country. When people face hard economic times, they come here to get away from their problems. In the US, people are escape artists, and they deal with problems a little differently from the rest of the world. I believe the history of this town proves I’m right, I really do.”

Historically, California and Nevada have always been at the tip of the pendulum in the economic swings - much higher than the rest of the nation when the highs are “high” and much lower, when the lows are low.

It all spells bad news for Vegas. I’ll tell you this much - what happens in Vegas, probably won’t probably stay in Vegas when they stop paying their bills.

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Comments

  • Las Vegas Managing Editor said:

    I agree that Nevada tends to get stuck with however California’s pendulum swing, but some of the “Vegas is dying” stories making international headlines are a little misguided:

    I was interviewed for a hedge fund publication about a month ago, and they kept asking how long “discounting” (lower room rates and other lower rates or discounts for services) will last.

    I kept telling them “It isn’t discounting. It is simply a return to the way Las Vegas did business (successfully regardless of the economy) for decades in the past.

    It used to be that a hotel room in Las Vegas would go for 20-40% less than a similar room in another city. After a few years of Las Vegas prices being over-inflated due to unusually high demand (Vegas was simply the hottest destination as portrayed by everyone from the tabloid TV shows to Travel Channel), things are coming back to normal.

    Some other notes:

    1. The Golden Gate raised the price of their shrimp cocktail as a marketing move: You can still get it for 99 cents IF you sign up for their players card. In fact, they are rolling out “Best Tail In Town” shirts to promote the shrimp cocktail.

    2. Las Vegas isn’t as relient on gaming as in the past. The economy started into the skids here because too many people bought homes they couldn’t afford (with ARM’s). Then constructon (which is a huge engine of this economy… often termed as “growth”) went into the tank. Specifically new home construction. THAT is what really started the local economy on the downward trend.

    Side Note: I wish we still were a gaming economy. Half the people living here wouldn’t be here. This area is bursting at the seams, and if this “bad news” keeps people from moving here, I’m good with that.

    3. Strip clubs were WAY overbuilt. We’ll know there is trouble when the Olympic Gardens (OG) closes. PS Crazy Horse Too closed because their owner was tossed in jail for bribing local officials. Nothing to do with the economy.

    4. Gaming stocks are as far down as they are because of the snowball effect of all the “Vegas is in trouble” stories.

    5. Gaming wins down a few percentage points is negligible. If you are someone who works on commission and your income drops a few percentage points, you would barely blink. Things go up and down. So far, way too much emphasis has been put on that statistic.

    Las Vegas will be fine. But only after if morphs back into what Las Vegas used to be: This crazy place in the desert where most of the residents worked in gaming and tourism offering great service at really good prices with the opportunity to win some cash mixed in.

    This recent theory that Las Vegas should be a cosmopolitan destination known for expensive shopping and even more expensive hotel rooms was never a good long-term strategy.

    Ted Newkirk
    Managing Editor
    http://www.accessvegas.com

  • Bryan Del Monte (Author) said:

    Ted -

    Thanks for those insights. I think in the end Vegas will be fine as well - but I do think the adjustment period will be difficult for it. I think a great number of people will lose jobs and Vegas will have to adapt to the interim period as the Economy shakes out how it is going to deal with tight credit and high transportation costs.

    I agree with your assessment that much of Vegas growth was because of cheap money. I remember seeing houses out there that were huge for very small amounts per month. I always figured those were ARM’s or option-ARM’s… which is great when the market is good. They are deadly when the market is bad.

    All in all - I do think Vegas is going to suffer a downturn like much of the rest of the economy. The reality is, if high prices for gas are here to stay - it’s going to change how Americans conduct their lives. It means more city living… or living closer to work. It means fewer airline passengers… and it will mean Vegas will suffer in its tourism.

    Thus, I suspect you may be right about one thing - Vegas will probably return to its roots - as a hard-core gambling destination. They may be the only ones for awhile that will be able to afford the trip!

    VIVA! LAS VEGAS!

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